# How to Create & Sell Event Tickets on Ticket Africa (Organizer Manual)

> **Event Creation Portal**: [https://www.ticketafrica.shop/events/create](https://www.ticketafrica.shop/events/create)  
> **Fee**: 0% Organizer Commission (100% Revenue Retained) | Customer Fee: 2.6% + R4  
> **Payout Time**: 10 Hours after sales clear

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## 1. Step-by-Step Event Setup Guide

Creating an event on Ticket Africa takes less than 5 minutes. Follow these simple steps:

### Step 1: Basic Event Information
- **Event Title**: Enter an engaging, keyword-rich title (e.g., "Afro Nation Festive Live 2026 Johannesburg").
- **Category**: Select the primary category (Music, Sports, Technology, Business, Arts, Fashion, Food & Drink).
- **Date & Start/End Time**: Specify event start time and closing time.
- **Event Banner & Media**: Upload up to 6 high-resolution images (recommended dimensions: 1200x630px or 1920x1080px for hero display).

### Step 2: Venue & Geographic Location
- **Venue Name**: Name of the arena, stadium, club, or conference center.
- **Street Address**: Precise street location for attendees and navigation apps.
- **City, State, and Country**: Select from South Africa, Nigeria, Ghana, Kenya, or other African countries.
- **Transport & Parking Directions**: Enter details about public transport, parking security, and accessibility.

### Step 3: Ticket Tiers & Pricing
- **Configure Custom Tiers**:
  - Early Bird (limited quantity discount)
  - General Admission / Phase 1 & Phase 2
  - VIP & VVIP (lounge access, complimentary drinks)
  - Table Bookings & Group Packages
- **Set Face Value Prices**: Organizers receive 100% of this set amount.
- **Fee Option**: Choose whether the customer absorbs the 2.6% + R4 fee (recommended) or if the organizer covers it.

### Step 4: Cooler Box Policy & Event Restrictions
- **Cooler Box Pass**: Enable or disable cooler boxes, specify maximum liters (e.g., 25L), and set cooler box pass price.
- **Restrictions**: Configure age restrictions (e.g., 18+ or All Ages), weapon policies, professional camera guidelines, and pet rules.

### Step 5: Assign Free Gate Scanning Staff
- Enter the email addresses of your team members, security leads, or gate ushers.
- Staff members can log into the free Ticket Africa Mobile Scanner App on Android or iOS and immediately scan tickets without having access to your financial dashboard.

### Step 6: Bank Account & Paystack Payout Setup
- Provide your South African (or regional) bank account details (Bank name, Account number, Branch code).
- Payments are processed securely via Paystack and disbursed to your account after the 10-hour fraud clearance window.

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## 2. Best Practices for Maximizing Ticket Sales

1. **Leverage Native SEO**: Ticket Africa automatically optimizes your event with Schema.org JSON-LD and Open Graph tags. Include clear artist names and venue details in your description to rank on Google.
2. **Publish an Event Blog**: Use our "Write a Blog" tool to publish an article about your headlining artists or festival history.
3. **Upgrade to Featured Placements**: Boost visibility with Hero Banner (from R400) or Featured Carousel (from R200) promotions.
4. **Early Bird Velocity**: Create an urgent Early Bird tier with limited tickets to build momentum in the first 48 hours.