# Ticket Africa Media Kit & Event Sponsor Guidelines

> **Official Media Kit URL**: [https://www.ticketafrica.shop/media-kit](https://www.ticketafrica.shop/media-kit)  
> **Official Website**: [https://www.ticketafrica.shop](https://www.ticketafrica.shop)  
> **Brand & Sponsorship Enquiries**: support@ticketafrica.shop | **Phone**: +27 (0) 67 738 1113  
> **Headquarters**: 97 Henry Street, Bloemfontein Central, Free State, 9301, South Africa  

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## 1. Overview & Purpose

This portal provides official brand assets, logos, color codes, and co-branding guidelines for Ticket Africa. It is designed for event partners, sponsored event organizers, festival promoters, graphic designers, media journalists, and creative agencies.

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## 2. Official Brand Colors: Purple, Black & White

Ticket Africa's visual brand identity is built on three core colors:

1. **Ticket Africa Purple**:
   - HEX: `#AA00FF`
   - RGB: `170, 0, 255`
   - CMYK: `33, 100, 0, 0`
   - Usage: Primary brand emblem, buttons, dominant accents, and partner highlights.
2. **Midnight Black**:
   - HEX: `#000000`
   - RGB: `0, 0, 0`
   - CMYK: `0, 0, 0, 100`
   - Usage: Primary wordmark, dark flyer backgrounds, high-contrast badges.
3. **Pure White**:
   - HEX: `#FFFFFF`
   - RGB: `255, 255, 255`
   - CMYK: `0, 0, 0, 0`
   - Usage: Reverse logos, light flyer canvas, clean typography.

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## 3. Official Brand Assets & Logos

All official vector assets can be downloaded directly from the Media Kit portal:

- **Primary Logo Lockup (`ticket-africa-logo-primary.svg`)**:
  - Elements: Purple Africa-Ticket emblem + crisp black wordmark.
  - Recommended for: White or light backgrounds, headers, event booklets, and official agreements.
- **Monochrome White Lockup (`ticket-africa-logo-white.svg`)**:
  - Elements: Pure white wordmark with purple Africa emblem.
  - Recommended for: Dark concert flyers, nighttime festival posters, video overlays, and stage LED backdrops.
- **Monochrome Black Lockup (`ticket-africa-logo-black.svg`)**:
  - Elements: Solid black single-color reproduction.
  - Recommended for: Newspaper prints, stamps, receipts, monochrome wristbands, and single-ink flyers.
- **Purple Brand Emblem (`ticket-africa-icon.svg`)**:
  - Elements: Standalone African continent silhouette with ticket punch glyph in `#AA00FF`.
  - Recommended for: Social profile avatars, app shortcuts, circular sticker prints, and favicons.
- **Co-Branded Partner Badges**:
  - `ticket-africa-badge-partner.svg`: Black & purple pill badge ("OFFICIAL TICKETING PARTNER").
  - `ticket-africa-badge-powered-by.svg`: White & purple pill badge ("POWERED BY TICKET AFRICA").

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## 4. Event Sponsorship & Flyer Placement Rules

When Ticket Africa sponsors an event or provides favorable rates and discount packages:

1. **Title / Headline Sponsor (Tier 1)**:
   - Placement: Top header or immediately above event title ("Ticket Africa Presents: [Event Name]").
   - Relative sizing: Must be at least 20% larger than secondary sponsor marks.
2. **Official Ticketing Partner (Tier 2 - Standard)**:
   - Placement: Bottom sponsor footer bar or right corner.
   - Accompanying text: Must include "Official Ticketing Partner" or "Tickets Available at ticketafrica.shop".
   - Direct QR Code: A scannable ticket purchase QR code must accompany the logo.
3. **Clear Space Margin**:
   - Maintain a minimum exclusion boundary equal to the height of the Africa-ticket emblem on all four sides.
4. **Minimum Sizing**:
   - Physical Print: Minimum width of 30 mm (1.2 in).
   - Digital Displays: Minimum width of 120 px on mobile flyers; 200 px on desktop banners.

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## 5. Brand Do’s and Don’ts

- **DO**: Use the white logo on dark posters and black stage backdrops.
- **DO**: Hold Shift while resizing to preserve the original 4.18:1 aspect ratio.
- **DO**: Include the website URL `ticketafrica.shop` on all printed promotional collateral.
- **DON'T**: Stretch, squash, or distort logo proportions.
- **DON'T**: Recolor the brand logo in non-approved colors.
- **DON'T**: Place the dark logo on a dark background where legibility is compromised.
- **DON'T**: Add heavy drop shadows, bevels, or photographic texture fills.

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## 6. Approved Boilerplates

### 21-Word One-Liner (Social Media / Bio)
> "Ticket Africa (ticketafrica.shop) is Africa’s premier modern event ticketing platform, empowering creators with zero-stress, bank-grade digital ticketing."

### 52-Word Partner Blurb (Event Programs & Flyers)
> "Official ticketing for this event is powered by Ticket Africa (ticketafrica.shop). Ticket Africa provides bank-grade secure checkout, instant QR code delivery to your email, and lightning-fast gate scanning. Buy authentic tickets safely online with Paystack, cards, Apple Pay, and EFT."

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## 7. Media & Artwork Verification Contacts

- **Email**: support@ticketafrica.shop
- **Phone**: +27 (0) 67 738 1113
- **Web Portal**: [https://www.ticketafrica.shop/media-kit](https://www.ticketafrica.shop/media-kit)